In 2023, a staggering 4.6 million people in the Netherlands were injured while playing sports. That’s 1 in every 4 active individuals. Let that sink in.
Whether you're a professional athlete or someone who simply enjoys moving, these numbers are alarming. As an athlete myself — and also a father and entrepreneur — this deeply concerns me. Not just because injuries disrupt performance, but because they reveal a much deeper issue: we’re not taking proper care of our bodies.
Injuries Don’t Just “Happen”
There’s a common belief that injuries are just part of being active — a risk you accept. But the truth is, most injuries are preventable. They result from overuse, poor preparation, inadequate recovery, or simply neglecting proper care.
And here’s what frustrates me the most:
Most sports care brands in Europe only show up once you're already in pain. Their message? “Apply this when you're injured.”
That mindset is exactly what we need to change.
Why Wait Until It's Too Late?
Think about it:
We apply sunscreen before we burn.
We brush our teeth before we get cavities.
But when it comes to sports care, most people wait until something hurts.
That’s backward. At MOVE Daily, we believe daily care should be the default — not the emergency response. Your body deserves attention, support, and care every single day, not just when it’s screaming for help.
Whether you're training for the Olympics or going for a morning jog, your body needs proactive care.
MOVE Daily: Not Just Another Sports Brand
We didn’t start MOVE Daily to be “just another sports care brand.”
We started it because we saw a huge gap — and an even bigger opportunity:
To help athletes and active people stay healthy, strong, and injury-free, every single day.
We develop products specifically designed to support:
-
🟠 Injury prevention: Strengthen and protect your muscles, joints, and tendons before problems arise.
-
🟢 Recovery: Help your body bounce back faster and more effectively after exercise.
-
🔵 Daily support: Treat sports care like your diet or sleep — part of your everyday routine.
Our formulas are developed with athletes, therapists, and scientists. Everything is made for performance, quality, and simplicity. No hype. No fluff. Just what works.
Moving Shouldn’t Feel Risky
We all want to move — to feel strong, stay fit, and enjoy our favorite activities. But that’s only possible if your body can keep up. And that means caring for it, just like you would care for your equipment, nutrition, or mental game.
Moving your body shouldn't feel like a risk. With the right support, you can keep doing what you love, longer and stronger.
That’s our mission at MOVE Daily.
Want to see the numbers?
📌 The Dutch National Institute for Public Health (RIVM) published a full report on sports injuries in 2023.
👉 Read the report
